BLOG: Behind the scenes at Agent AGENCY

The secrets of a successful web and online marketing agency. Dive into our world, experience how our agents master their missions with style and strategy. From the initial search for clues to implementation - we share our experiences, tricks and secrets. Always up to date, always 007 instead of 08/15.

Thank you for clicking anyway.

Thank you for clicking&nbsptrotzdem.

agent-agency-interrogation-advertising-agency

But why did you click?

...this is because of the reactance effect. No one should try to restrict us.

Reactance is a psychological form of defense in which emotional arguments, pressure, threats or prohibitions cause a defensive reaction. People then tend to take exactly the position from which they should be dissuaded.

People are not defenseless or easily manipulated creatures - their weapon is reactance. If a salesman is too pushy, an admirer too insistent, the pressure too high to perform a certain action, people often decide to do exactly the opposite, even if they have to accept losses as a result.

They cancel an order process, ignore an offer from a seller, or leave the site.