Prices for web design: What does professional web design cost?

In the world of web design, the question often arises: what is the true cost of creating a website that is both high quality and optimal for SEO? If you're interested in web design pricing, it's crucial to consider the various factors that influence the price - from choosing the right agency to design optimization to maintaining your website. Let's look together at the aspects that will help you make the best decisions for your business.

Web design project - what are the possibilities?

When planning a new website, there are various options open to you, from working with an agency or hiring a freelancer to a do-it-yourself approach. Each of these options has its own pros and cons to consider.

1. the full-service web agency

Advantages:

• Complete solution: A web design agency usually offers an all-round carefree package, ranging from planning and development to launch and subsequent maintenance.
• Team of experts: You benefit from a team of specialists with extensive knowledge in design, development, SEO and other relevant areas.
• Consistency and quality: Agencies often follow strict quality standards to ensure that your website is professionally implemented.
• Additional security: There are agencies in Switzerland that have an officially recognized partner status from Google. (Google Partner Badge), which underlines the agency's expertise in online marketing.

Disadvantages:

• Established agencies and experienced designers with a proven portfolio generally charge higher prices, but offer comprehensive services and guarantee high quality standards.

2. the freelancer

Advantages:

• Flexibility: Freelancers can respond more flexibly to your specific wishes and offer individual solutions.
• Cost efficiency: Freelancers are generally cheaper than agencies and ideal for small budgets.
• Direct contact: Communication is often more direct, which facilitates quick changes and adjustments.

Disadvantages:

• Capacity limitations: A single freelancer can reach their limits at peak times or for large projects and need much longer.
• Diversity of skills: It often happens that freelancers are not as deeply specialized in certain areas as an agency team. This can have negative effects such as a drop in website traffic after a relaunch.

3. do-it-yourself (DIY)

Advantages:

• Cost-saving: This method is often the most cost-effective, especially if you already have some technical skills.
• Full control: You have complete control over every aspect of website development, from design to content.

Disadvantages:

• Time consuming: Learning and implementing web design can take a lot of time, especially without prior experience.
• Quality risks: Without comprehensive knowledge and experience, the end result can fall short of professionally developed websites.

Web design prices: What do you need to budget for?

The cost of professional web design depends on several factors and can vary greatly. Here is a brief overview:

• Simple and standardized solutions:
  • Templates and small websites such as personal blogs or portfolio pages start at around CHF 2,900.
• Complex projects:
  • Tailor-made functions and special designs for more extensive projects can cost between 5,000 and 10,000 francs or more.
• Long-term investments:
  • Also consider maintenance costs and possible customizations to ensure the long-term functionality of your website.
  • Investing in high-quality web design improves the user experience and strengthens customer loyalty and customer acquisition.
• Price models:
  • Many web designers offer different pricing models, including Fixed prices for certain services or Hourly billing.
  • It is advisable to obtain a detailed quote that transparently sets out all services and possible additional costs in order to avoid unpleasant surprises.

Invest wisely to get a website. Ultimately, it's important to invest in the right solution to create a website that is not only appealing, but also functional and effectively supports your goals.

The most important parameters for determining the price and scope of the project are as follows:

• Type of website: Differentiation between company website, landing page, one-pager.
• Complexity: Consideration of animations, special requests and unique functions.
• Structure: Structure and logical arrangement of content.
• Number of pages: Total number of pages to be developed.
• Specific or standard functions: Deciding between customized solutions and standardized functions.
• Development time: Time period for completion of the project.
• Additional services: Services such as corporate design, logo, content creation & communication, search engine optimization, campaigns, etc.

What does a web designer charge per hour?

The hourly rates of web designers vary considerably and depend on several factors, including experience, location and specialization. On average, prices range between 80 and 240 francs per hour. Newcomers to the industry who are just starting their career often charge lower rates to gain their first clients and build up their portfolio. These rates can range from 25 to 50 francs per hour. Experienced web designers who have extensive knowledge in the areas of UX/UI design, responsive design and programming can charge higher fees of 100 to 200 francs or even more. These professionals not only bring technical know-how, but also a deep understanding of their clients' needs, which makes their services particularly valuable. Regional differences also play a role. Prices tend to be higher in large cities than in rural areas due to the rising cost of living and demand for high-quality web design services. Transparent pricing structures and clear information about the services offered are crucial for a successful collaboration between web designers and their clients.